Welcome to Route 57!

Number of Frames

In 57, Route measured 364,978 posters and 19,160 digital screens, totalling 384,138 frames.

Weekly Impacts

In 57, there are a total of 13,949,519,086 weekly impacts, based on a week in March, on a 10 second spot 0 second break schedule.

Reach

Out of all adults aged 15+ in GB, 53,866,925 , around 97% of the population, have been exposed to OOH inventory. All digital screens reach 47,807,489 while all posters reach 53,632,878 GB adults aged 15+.

Reach by Month

Reach by Demographic

Trends

Frame Count

Weekly Spot Impacts

Links

• Check out our website to learn more about Route's methodology.

Note: Other than the last chart on this page which displays a spot/break schedule of 10 seconds to 50 seconds, the audience data displayed is from one week in March with a spot/break schedule of 10 seconds to 0 seconds.