Welcome to Route R54!

Frame Number

In R54, Route measured 364,931 posters and 17,344 digital screens, totalling 382,275 frames.

Weekly Impacts

In R54, there are a total of 9,323,852,401 weekly impacts, based on a week in March, on a 10 second spot 50 second break schedule.

Reach

Out of all adults aged 15+ in GB, 52,536,981 , around 97% of the population, have been exposed to OOH inventory. All digital screens reach 39,816,851 while all posters reach 52,480,107 GB adults aged 15+.

Reach by Month

Reach by Demographic

Trends

Frame Count

Weekly Impacts

Links

• Check out our website to learn more about Route's methodology.

Note: All audience data displayed is from one week in March with a spot/break schedule of 10 seconds to 50 seconds.