Conurbation Analysis

Route measures frames across all conurbation and non-conurbation areas in Great Britain. Check out the charts below to see which conurbations deliver the most weekly impacts, as well as a breakdown of impacts between posters and digital screens.

The data below shows audience data from one week in March with a spot/break schedule of 10 seconds to 50 seconds.

Weekly Impacts by Conurbation

Weekly Impacts by Conurbation - Classic vs Digital