Welcome to Route R55!

Number of Frames

In R55, Route measured 365,183 posters and 17,180 digital screens, totalling 382,363 frames.

Weekly Impacts

In R55, there are a total of 13,641,320,717 weekly impacts, based on a week in March, on a 10 second spot 0 second break schedule.

Reach

Out of all adults aged 15+ in GB, 53,739,649 , around 97% of the population, have been exposed to OOH inventory. All digital screens reach 46,532,095 while all posters reach 53,588,596 GB adults aged 15+.

Reach by Month

Reach by Demographic

Trends

Frame Count

Weekly Spot Impacts

Links

• Check out our website to learn more about Route's methodology.

Note: Other than the last chart on this page which displays a spot/break schedule of 10 seconds to 50 seconds, the audience data displayed is from one week in March with a spot/break schedule of 10 seconds to 0 seconds.