Welcome to Route 56!

Number of Frames

In 56, Route measured 365,336 posters and 18,793 digital screens, totalling 384,129 frames.

Weekly Impacts

In 56, there are a total of 13,996,043,846 weekly impacts, based on a week in March, on a 10 second spot 0 second break schedule.

Reach

Out of all adults aged 15+ in GB, 53,833,971 , around 97% of the population, have been exposed to OOH inventory. All digital screens reach 47,445,104 while all posters reach 53,627,978 GB adults aged 15+.

Reach by Month

Reach by Demographic

Trends

Frame Count

Weekly Spot Impacts

Links

• Check out our website to learn more about Route's methodology.

Note: Other than the last chart on this page which displays a spot/break schedule of 10 seconds to 50 seconds, the audience data displayed is from one week in March with a spot/break schedule of 10 seconds to 0 seconds.